From my previous blog:
One of many books that I value highly is ‘Made to Stick’ by Chip and Dan Heath. You can find its excerpts here. They were also interviewed in the 2009 Global Leadership Summit organized by Willow Creek Community Church.
Their idea matches the format of the Revivalists in the nineteenth century America, where concreteness, emotion, stories and to a certain extent, unexpectedness played a part in shaping the ‘new measures’ of revivalism. A particular case would be Lorenzo ‘Crazy’ Dow who delights in unexpectedness. Applied to preaching, this can be used to distinguish a revivalist from an ‘old school’ (as per Finney’s definition) preacher. Today, such difference is evident between charismatic preacher and his more conservative counterparts.
Faith and Culture Today 